You may be wondering at the point of my posts throughout the last few months. I realize that they seem kind of random and some of them might even be boring. You see each post was an assignment for a Using Social Media class that I have been taking. At first glace this may seem like something useless and silly; I mean, anyone born after 1970 knows how to use Facebook and Twitter, Tumblr and Reddit. I admit that this is what I thought at first as well, but there is actually a lot more to using social media than you might think. Reader, I’m about to blow your mind, in this class I learned so much that I had never even thought of before! I began to notice things on the sites I was already using and my eyes were being opened to ones that I had never even thought of before. Using Social Media is a fine art in itself because to use for business or to create fame you have to know how to use it RIGHT.
The first thing that I learned, or rather that I noticed, is that you need to be on many different sites some of which that you may never have heard of. This site for example was not on my radar before the class began. We made the account the first day and began our journey as bloggers creating profiles on other media sites such as twitter and aboutme and LinkedIn, all of which are connected to this blogging site. I had never thought of myself as a blogger and wanted my name to be known more for my photography than my presence on the Internet but this was about to change.
As we made more profiles I learned that we need to keep a sense of consistency with the pictures we used as well as the names. Obviously from a business stand point you would assume that consistency would be clear but it wasn’t for me. I thought that as long as I used the same name I could be creative with my pictures displaying uniqueness on each site. WRONG. The more I thought about it and observed I realized that people don’t actually read that much. You may not even be reading this far down the page. People react to pictures and images rather than word and consistency with images tells them that you are indeed the person they searched for.
The third thing that I noticed was that you need to post ALL THE TIME. The more you post the more people will see and share your stuff and the more followers you will gain. If I was to post one blog post on this site and then never again for months and months then you wouldn’t follow me would you Reader? You would be bored that I had nothing to say and you had no interesting news to read or images to look at. But, since I post almost weekly you have decided that I have lots to say and there will always be something at least mildly interesting on the page. This is what attracts people.
You also have to be careful WHAT you post and the way you word things. Its true what they say, the Internet never forgets. It remembers even more than elephants. A good rule is “if you can’t say it to their face, don’t post about it online”. It could come back to bite you one day.
You see using social media has more rules that a person might think. You can’t just do whatever you like all willy nilly and expect that people will instantly love you. It takes hard work and dedication! That’s probably the most important thing that I learned. I hope that you like the posts Reader, there will be many more to come! And I hope that you’ll like those too.
As the class comes to a close I find myself looking at social media in a new light and wondering how I could have used it before without fully observing the rules. I hope that learning what I did will help me in the future to establish myself as a professional and well-known photographer. Maybe it could even help you Reader.